The new Firemizer innovation from Microtex Products Inc, which reduces firewood usage by up to 38% and creosote soot deposits in chimneys by up to 57%, was recognized as a Finalist in the prestigious Vesta Awards at the Hearth Patio & Barbecue Expo in Salt Lake City UT last night.

Firemizer was entered in the Hearth Accessories category of the Vesta Awards organized by Hearth & Home magazine to honor companies for their innovation in new product design and technology at the Expo.

Speaking after the Awards Ceremony, Mr Kevin Jackson, President of Microtex Products Inc, confirmed that “Microtex are very proud that our innovative Firemizer product reached the final of these prestigious industry awards against such challenging competition, particularly as this is the first time our company has attended the HPB Expo.”

Recognition in these US awards follows the product’s previous success in the UK as 2011 Regional Winner of the Shell Springboard Award for innovative and commercially viable business ideas that reduce carbon emissions. It was also a Finalist in the Environmental Sustainability category of the 2011 Lord Stafford Awards championing innovation through business and university collaboration.

Mr Jackson went on to conclude that “The HPB Expo has been an overwhelming success for Firemizer. We have attracted significant interest and secured commitments to purchase our new product from many large and small retailers throughout the US for the 2014/15 winter season.”