Tag: planet

Deforestation and its environmental effects

11th October 2018 No Comments Uncategorised

Deforestation

This week’s topic will be all about an on-going crisis facing our planet – deforestation. Statistically, the earth loses 19 million acres of forestry per year. Also, deforestation contributes massively to climate change – about 15% of all global emissions come from the process of deforestation.

Other effects of Deforestation

There are many far more immediate consequences too. Firstly, deforestation causes the loss of animal habitats, which in turn results in massive extinctions. The water absorbed by the trees and the soil beneath are ruined and can enter into larger water systems. This decreases the quality of the water, and contributes to poor health and the spread of disease. Also, deforestation results in the disturbance of many of the native tribes that reside in rainforests. Furthermore in the Amazon alone, there are over 350 different tribes and deforestation is ruining their homes, food and water supplies.

What can we do?

Recycling, reducing your carbon footprint and choosing greener alternatives are the best places to start. Regarding wood burning in your homes, always ensure your wood comes from a sustainable source. Also, using a Firemizer will not only reduce harmful air pollutants by 72%, but helps your fuel last 38% longer. Placing a Firemizer on the base of your wood-burning stove or fireplace will allow the wood to burn more evenly, meaning that there are no clumps of unused fuel in your ash. Therefore, less wood is wasted in heating your home saving you trips to the wood store, and more trees for the planet.

World Environment Day

8th June 2018 No Comments Blog

The United Nations’ World Environment Day (held on June 5th) is a worldwide call to arms for environmental protection. Started in 1974, it has since gained global recognition and now involves the participation of over 100 countries. Instead of attempting legislative change in defence of the environment, World Environment Day is the ‘people’s day’ and encourages everyone to do something.

2018’s theme is concerned plastic pollution.

The recent ban on microbeads in toiletries and the plastic-bag charge are just some of the ways that the UK is contributing, whilst the US has announced a nationwide plan to reduce plastic straws. Microbeads (found in cosmetics and toothpastes) could slip through treatment plants and cause damage to the UKs rivers and lakes. The UK and US use around 550 million plastic straws a day (and they take 200 years to break down). Alternatives like paper, bamboo and reusable metal straws are available instead.

Collectively, we waste enough plastic every year to circle the earth four times. This means that recyclable and biodegradable products are more important than ever in the battle against plastics. Firemizer and Firebuilder are both completely plastic-free and entirely recycled products in cardboard packaging. Also, Firebuilder is even biodegradable too whilst Firemizer will reduce harmful air pollutants caused by burning fuel by up to 72%.

World Environment Day also has a different host country every year.

2018’s host is India. The country will engage in activities like local community plastic clean-up drives to national forest and beach cleaning. India sets a precedent for the world to follow. It takes the same time for Indian cricketer Hardik Pandya to bowl just one over for four rubbish trucks of plastic to be dumped into the ocean.

Organise a clean-up drive with your local community or simply pledge to cut out plastic straws for good. With everyone pitching in, we can make a significant difference in the fight for our planet’s health.

What are Brit’s favourite fireside stories?

14th May 2018 No Comments Blog

As families in the UK become more time poor, Firemizer, creator of the handy household fuel and money-saving device, has launched a campaign to find the nation’s favourite fireside stories, encouraging families to spend more time together.

Whether it’s curling up around the campfire or settling down in front of an open range, humans have shared stories around the fire throughout history. Conversations around the campfire has played an important role in how we have developed as a species and according to research published in Proceedings of the National Academy of Sciences, ending the day around the campfire, where songs, stories and relationships blossomed, ultimately shaped cultures and perhaps even helped develop some of our ability to understand one another and cooperate.

Brian Irvine, CEO of Firemizer said, “For generations the fire has been the central point of the home and with more and more time-pressure being placed on families, we hope to encourage people to step away from the screens and share stories together.

“Whether that is reading or telling your favourite stories together, talking about your day or asking older generations to share memories – storytelling allows us to connect with each other on an emotional level.”

Creating time within your week to spend time together and talk and share stories helps young children to develop cognitive and communication skills and is an easy way for generations to spend quality time together.

The importance of the fire itself in storytelling has been discussed by anthropologist Polly Weissner. She said, “Fireside gatherings are often, although not always, composed of people of mixed sexes and ages. Body language is dimmed by firelight and awareness of self and others is reduced. Facial expressions—flickering with the flames—are either softened, or in the case of fear or anguish, accentuated.”

From ghost stories to childhood memories or camping capers, with summer just around the corner, Firemizer is now searching for the best campfire stories and memories to be compiled into an anthology for families to share together throughout the warmer weather. To submit your fireside stories visit www.facebook.com/firemizer or #firemizer on Twitter by Saturday 30 June.

Earth Day 2018

20th April 2018 No Comments Blog

Earth Day 2018

April 22nd is Earth Day, a day to celebrate the world’s largest environmental movement. Started in 1970, the Earth Day movement has mobilised over 200 million people worldwide since going global 20 years later. Over 1 billion people and 50,000 partners across nearly 195 countries all contribute to the yearly observation of this day. Moreover, it has influenced substantial change in approaches towards climate change and influenced that passing of acts such as the Clean Air Act, Clean Water Act and the Endangered Species Act.

History:

Founded by Wisconsin Senator Gaylord Nelson, he sought to bring about change after witnessing a devastating oil spill in 1969. Done alongside the counter-culture movements and student-led anti-war protest in America, Nelson used this momentum to educated about climate change. Furthermore, after years of mounting success in educating and inspiring the world to confront and change our attitudes towards how we treat the planet, Nelson was awarded the Presidential Medal of Freedom in 1995.

A Billion Acts of Green:

In 2010, in the face of opposition from climate change deniers and oil-lobbyists, the Earth Day Network launched its most ambitious scheme yet – to get people across the world to commit 1 billion acts of environmental service. These acts ranged from small, personal commitments like Meat-Free Mondays, into global tree-planting initiatives like The Canopy Project. As it stands, we’ve reached over 2 and a half billion Green Acts, with a new goal of 3 billion. Find out how you can help reach this goal here. Equally, using a Firemizer reduces air pollutants by 72%, and Firebuilder is kerosene-free firebuilder that’s made of entirely recycled cardboard. Using these two products can drastically reduce your carbon footprint and inch us towards those 3 billion Acts of Green.

2018’s Theme

Additionally, the theme for this year Earth Day is ‘end plastic pollution’ – did you know that the UK and US throw away over 550 million plastic straws every day that eventually find their way to our oceans? These cause serious damage to natural ecosystems and tiny micro-particles find their way from our oceans to our tap water. This year, commit yourself to stop using disposable plastics and instead seek out environmentally friendly alternatives. Purchase a re-usable bag for shopping, acquire your own reusable water bottle instead of buying another, and wash-up metal cutlery instead of throwing away plastic knives and forks. End the needless use of disposable plastic products and make your contribution to Earth Day this April!

 

Earth Hour

23rd March 2018 No Comments Blog, News

Earth Hour

Following on from last week’s commemorative International Day of Forests, this week we celebrate Earth Hour! Hosted by the World Wildlife Fund for Nature (WWF), the event encourages everyone to show his or her commitment to the planet. It has not fixed date other than it takes place at the end of March – this year it’s March 24th. Between the hours of 8:30 – 9:30pm, from individuals to communities to business, everyone is encouraged to turn off non-essential lights. This is to display a unified message of solidarity, a symbol of commitment in protecting preserving our beautiful planet. It is not an exercise is reducing energy however, but rather a simply gesture that highlights the fight against pollution.

Earth Hour’s History:

The event originated in 2007 when Sydney turned off all the lights of their major landmarks. The following year saw 35 countries join in, and larger companies like Google shut down their websites. Over the succeeding ten years, various TV and Radio stations have joined the cause in going ‘dark’ for the hour. Last year, 187 countries and territories took part, from New York to New Zealand; over 3,100 landmarks turned their lights off, nearly 16,000 Facebook pages donated their feed, and #EarthHour trended in 30 countries.

Do Your Part:

Doing your part is as effortless as turning off lights at home, or as involved as hosting a candlelit dinner! Get your workplace involved and go ‘dark’ for the hour, or turn off your phone, grab a bunch of friends and go enjoy a walk in the park – it’s that easy to take part and spread awareness of the cause.

It is all in the name of showing solidarity and support for the protection of our planet. Firemizer and Firebuilder are both emission-reducing, recyclable products – Firemizer helps reduce your solid fuel consumption and amount of particulates produced by your fire, and Firebuilder is completely kerosene and chemical-free, meaning your fires stay clean and green.

Keep updated over at the Earth Hour blog and post your contributions using the hashtags #EarthHour and #togetherpossible.

International Day of Forests 2018

21st March 2018 No Comments Blog, News

International Day of Forests 2018

The United Nations proclaim that the International Day of Forests will take place on 21st of March 2018. The purpose of this day is to highlight all the wonderful things that trees and forests provide for our planet, and raise awareness of what we can do to help protect and preserve them. Whether it’s on a local, national or international level, the aim is to participate in projects benefitting our fantastic greenery. This could be a small photo competition, art exhibition showcasing natural imagery, or mass tree-planting across communities; everything helps.

Each year, the Collaborative Partnership on Forests designates a particular theme or area to focus on with regards to sustainability. This year, the theme is Sustainable Cities, placing emphasis on the unprecedented urbanisation of the 21st century and subsequent pollution. With the implementation of inner-city parks and forests, we can reduce the vast levels of carbon emissions and pollution for the some 6 billion people living there.

 

The key messages for the International Day of Forests are simple. They are:

  • Trees store carbon, which helps with the reduction of climate change (particularly in areas of high-pollution like cities).
  • Trees and forests improve the local climate, reducing energy needed for heating by between 20%-50%.
  • The placement of trees within cities reduces air temperature by up to 8°C, further reducing energy used on air-conditioning. Trees also act as air filters, removing harmful particulates and pollutants.
  • They produce fruits, nuts, leaves and insects which are used in food and medicines, providing a source of income. Trees and forests also make for perfect animal habitats, keeping the ecosystem stable and helping to maintain biodiversity.
  • Wood from these urban landscapes can be later purposed as fuel, providing a source of renewable energy. This is important as it takes reliance off the burning and consumption of harmful fossil fuels.
  • Also, forests help to filter and regulate water systems and, by storing water in branches and soil, can prevent flooding.
  • The planting and maintaining of forests generates jobs and tourism within green economies, and encourages active and healthy lifestyles that results in better mental health, more sociability and stronger immunity to disease.

Furthermore, the benefits of increased greenery are continuous, and there are lots of parts we can play in the protection of our trees and forests. Do you bit for the planet – plant a tree in your garden, donate to your local park, or perhaps use sustainable, locally-sourced wood as your main heat source, helping it last up to 38% longer (and reducing harmful particulates by 72%) by purchasing a Firemizer today.

Follow the latest news and information over at the International Day of Forests 2018.

2017 as one of the hottest years on record

19th January 2018 No Comments Blog, News

According to a new climate change report from the United Nations, UK Met Office and NASA, 2017 was the second hottest year on record – even without the added influence of El Niño.

What is El Niño?

The past three years have been dubbed the ‘hottest on record’ since first recorded in the 19th century. However unlike 2015 and 2016, last year was the only to not feature natural warming phenomenon El Niño. El Niño is caused by the cycle of warm and cold temperatures in the Pacific Ocean and raises the global surface temperature. 2016 still remains the hottest by 0.1°C, but 2015 clocks in just shy of 2017’s global average surface temperature. Comparatively, 2017’s global surface temperature was 0.5°C higher than 1998 and is overall 1°C hotter than the pre-industrial era (1850-1900).

2017 saw more frequent natural disasters, particularly in America, with two category 4 hurricanes and forest fires raging across California. Floods hit Asia, earthquakes devastated the Middle East and the effects of Hurricane Maria are still affecting Puerto Rico.

What about CO2 and air quality?

WMO secretary-general Petteri Taalas explained that “seventeen of the 18 warmest years on record have all been during this century, and the degree of warming during the past three years has been exceptional.”

According to the National Oceanic and Atmospheric Administration, carbon dioxide levels currently rest at 405 points to a million.

This proves that human-produced carbon emissions are now outpacing the biggest naturally occurring contributor to the planet’s climate. With large areas of poor air quality, it is more important than ever to ensure the fire you’re burning is as clean as possible. Firemizer reduces air particulates by 72% and helps solid fuel to last up to 38% longer, meaning you can do your bit to reduce emissions and help preserve everyone’s home.

Sources:

Firemizer’s round-up of 2017!

8th January 2018 No Comments Blog, News

2017 is over!

As we finish the last of the turkey, now seems a perfect time to reflect on the successes of 2017. with growing purchases of Firemizer in the US market and the introduction of its sister-product Firebuilder in the UK market, homes across both continents have been enjoying their fireplaces and wood-burning stoves for cheaper and longer over the festive period.

Firemizer (a unique heat grid that is easy to use and optimises the performance of solid fuel fires and stoves) continued its strong sales in the UK market and concluded 2017 with its best month of US website sales in December. Firebuilder (an odourless and kerosene-free firelighter that doubles as kindling) enjoyed a strong introduction to the UK market. They received some glowing reviews –

Bloggers:

  • Green & beauty blogger Fifi Friendly said “Honest pants on, I was a little sceptical and set out to test their claims. Better heat, longer burn time, money-saving and easier to clean… bonus! It totally works.”
  • UK-based-attractions website What’s Good To Do described the combination of Firemizer and Firebuilder as able to produce a “warm room very quickly in half the time of my usual fires. These items are without
    Kerosene and odourless, quicker and also made of recycled material so have to recommend them.”
  • Green living Eco Fluffy Mama thought that it “actually made the fire look really pretty. It’s also made cleaning out the ash pan a much more pleasant experience.”
  • French-based Family bloggers Family Makes reported that “our son has been working over there and has certainly seen the benefit. Hhe seems to be using fewer logs, and they last longer and burn more thoroughly.”
  • Craft with Cartwright, a freelance illustrator and craftswoman, taught us how Firemizer is the perfect companion to a BBQ – “it slows down the air flow and reduces the burn rate […] giving you a longer time period to cook for, great when you are entertaining from lunch into evening.” On her BBQ essentials, health blogger Just Average Jen mentioned that Firemizer allowed her to “cook more items than normal as it was still hot so we cooked some food for the following day!”
  • Finally, videogame and tech enthusiast DadGeek said “it gave us a really decent campfire all evening and well into the night. I’d really recommend it for people who are heavy/regular users of a fire pit or barbecue. The main benefit is going to be those mid-to-long term fuel savings.”

Newspapers

Firemizer also found itself featured in national newspaper The Sun’s ‘Sun Savers’. This featured a collection of products that help to save money during the chilly November months.

Our top tips for beating the chills of November without racking up huge bills — plus find out high street deals from Sun Savers

Exhibitions

In 2017, Microtex attended its first Exhibition show – the Grand Designs Exhibition show held in Birmingham’s NEC Arena. Over the course of five (very long but rewarding) days, we had the chance to speak face-to-face with new customers and old supporters of Firemizer and Firebuilder and convey the true ingenuity of the products ourselves. We loved it; we’re even booked to exhibit at the Columbus Home & Garden Show and Countryfile Live this year!

Other Developments

The Firemizer team also participated in Movember last year, trying our hardest to grow out our moustaches in the name of changing the face of men’s health. Though our facial hair wasn’t that impressive, the £292 that we raised certainly was. Here’s to another great Movember helping a great cause!

2017 also marked the beginning of a partnership with Canadian fan and heating manufacturer Caframo. With new packaging, Firemizer is now available to buy on Amazon!

And now 2018 is upon us, Firemizer and Firebuilder are enjoying a completely refreshed website, courtesy of m360 graphic designers – the new website features a cleaner layout, updated research findings and is generally more streamlined and intuitive. This means that buying with us has never been quicker or easier! Be sure to look out for our new website launch in the coming days.

Let’s hope the future of Firemizer and Firebuilder stays bright as we tackle this year with a fire roaring in our bellies and in our hearths too.

 

 

America Recycles Day

17th November 2017 No Comments Blog, News

America Recycles Day:

On Wednesday, the Environmental Protection Agency recognized the nation’s advancement towards creating a cleaner, brighter and more sustainable future with regards to recycling. EPA emphasized the positive impact that this attitude has had towards employment, the economy and most importantly, the environment. Instead of generating a collective groan like a recycled joke would receive, recycling waste products actually reduces the space needed in landfills and amounts of harmful gases created by incinerators. This leaves the country’s landscape unharmed whilst also aiding the economy through the creation of jobs within the recycling industry.

Firemizer fits as comfortably into this celebration as comfortably as it fits beneath any solid fuel fire or stove. With cardboard packaging and zero product waste left behind, it is the perfect companion product to this holiday. By slowing the airflow and allowing the fire to conduct more evenly, Firemizer increases the lifespan of the fire by over a third whilst reducing excess creosote tars by 57% and air particulates by 72%.

 

Firebuilder is a kerosene-free, 100% recycled-cardboard fire-starter that doubles as kindling. When used with sister-product Firemizer, getting the most out of your fire or stove has never been easier. This means a warm evening by the fire is made even warmer with the knowledge that you’re saving the planet (as well as money).

There are plenty of other ways to help out the environment and reduce your carbon footprint.

For example;

  • Using energy-efficient light bulbs is another bright idea to save money on energy bills
  • Double-sided printing can cut down on paper consumption
  • Using leftover coffee grounds (or the excess stove ash) as compost can help if your garden needs a boost.

Celebrate America Recycles Day by doing your part in keeping the planet clean and green!

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